鈥anaging the entire product line life cycle from strategic planning to tactical activities
鈥pecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
鈥evelop the positioning and branding messages to create awareness while ensuring compliance for branding guidelines
鈥et pricing to meet revenue and profitability goals
鈥eveloping and implementing a product-wide go-to-market plan, working with all departments to execute.
鈥evelop business plans including SWOT analyses, revenue/expense projections, business needs and competitive drivers
鈥ropose an overall annual budget to and ...
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