FUNCTIONAL SUMMARY
鈥� Ability to manage large, ongoing accounts with minimal handholding from senior management.
鈥� Knowledgeable with digital communications, including social media tools, and understand its importance in overall marketing strategies.
鈥� Sold cross-functional products to new businesses acquired solely by cold calling and connecting with decision makers.
鈥� Coordinated and participated in promotional activities such as trade shows & committee events.
鈥� Executed segmenting, targeting, brand management and positioning activities in conjunction with Product Management and the Business Development teams for the promotion of core and new products at existing and new customers.
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