My last few years in marketing have spanned roles in technology, engineering, private health, Government, finance, IT and telecommunications, with a focus on the application of consumer insight and attitudinal equity findings to deliver award winning national brand and acquisition campaigns.
My recent focus has been consulting in brand evolution and re-positioning, which is grounded in several national brand campaigns and rollouts. I'm also well versed in integrated ATL, TTL & BTL campaigns, meticulous about project management and stakeholder engagement and enthusiastic about end-to-end campaign integration. I've driven successful results focused marketing strategy that incorporated web,...
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