Hands-on marketing communications strategist with 20 years of experience producing successful branding strategies, demand/lead generation methods, and customer acquisition tactics within energy, information delivery, technology, e-commerce, and publishing industries.
Produces high-impact, multi-channel B2B and B2C marketing programs composed of mass media (TV, radio, print, and outdoor), direct mail, digital/social media strategies (automation, lead generation, and nurturing), sales templates/decks, marketing collateral/premiums, tradeshows/industry events, graphic and web/email design, event management, promotions, sponsorships, guerrilla marketing, college marketing, and reward/retenti.
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