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Greater Chicago Area United States

Senior Marketing Manager, Nielsen North America Buy

Advertising / Marketing / PR

Kelli is an expert at simplifying the complex to motivate actions, both externally and within her team, resulting in a more impactful staff, a powerful brand and greater competitive value. CAREER HIGHLIGHTS • Ranked in top 20% of employee performance in a company of 35,000 associates. • Trained associates how to structure research and messaging to increase the RFP win rate, resulting in $2.5 million in revenue in the past 12 months. • Directed production of company’s first thought leadership piece, generating $150,000 in incremental revenue. • Created strategy, process and tiered prospect list for business expansion into a CPG client base, generating $250,000 in incremental r...