The document provides guidance for creating a Tough Mudder Valentine's Day Facebook post that aligns with the brand. It suggests using a photo that shows either camaraderie among friends or a couple, with copy that mixes Valentine's sentiments with references to the challenges of Tough Mudder races. Examples given include taglines that juxtapose romantic cliches with tough athletic feats to capture both the holiday and gritty spirit of Tough Mudder. The post aims to catch viewers' attention with unexpected contrasts.
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Q1 pitch
1. Tough Mudder Valentines Day
Prompt
Valentines Day is coming up, and youve been asked to create a relevant post for Tough Mudders
Facebook site. Describe the post, and why it fits the Tough Mudder brand.
y Tough
s Da Mu
tine dd
er
len
Va
Love
Mud
Comradery
beer
Hearts
Bonding Reflection
blood
bruises
Chocolates
Testament of Faith and Effort Arctic
Sweet
Nothings Enemas
Having Fun
Champagne fear
2. Tough Mudder Valentines Day
The Post
The Valentines post should align itself with one or more of the mutual traits described above, while staying
consistent with the Tough Mudder voice. Tough Mudder has a history of inspiring, intimidating,
hoo-rah posts with the occasional tongue-in-cheek twist (see dong dangler).
Social media posts catch attention when the content doesnt match the copy, but the relationship between
the two is still unmistakable. Tough Mudder content with Valentines Day copy make for a potent mixture.
The Photo
For some, Valentines Day is a two-person event: you and the person you care most about.
For others, its an excuse to damn their exs and go out with friends.
Either direction Tough Mudder takes with the photo works, as long as the copy matches it.
The Copy
Valentines Day offers dozens of taglines and catchphrases that juxtapose well with the Tough Mudder
brand. The copy should be sentimental, yet active and relevant to the outrageous nature of Tough Mudder.
3. Tough Mudder Valentines Day
Some Examples
They call it a long walks on the beach ?
Leap of Faith for a reason
ME TOO
4. Tough Mudder Valentines Day
Some Examples
she was
lovestruck from day one
How do we explain
Who wears the pants?