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FOOD	
 ON	
 THE	
 EDGE	
 
Impact	
 Analysis	
 for	
 Galway	
 &	
 Ireland
www.gowest.ie	
 |	
 www.foodontheedge.ie
Food	
 on	
 the	
 Edge	
 is	
 a	
 
two	
 day	
 symposium	
 
for	
 chefs	
 &	
 food	
 
enthusiasts	
 from	
 all	
 
around	
 the	
 world.	
 	
 
It	
 is	
 a	
 coming	
 
together	
 of	
 chefs	
 to	
 
listen,	
 talk,	
 debate	
 
and	
 network	
 over	
 two	
 
days	
 in	
 the	
 
Spiegeltent,	
 Eyre	
 
Square,	
 Galway	
 city.	
 	
 	
 
The	
 inaugural	
 event	
 
took	
 place	
 on	
 
Monday,	
 Oct	
 19th	
 &	
 
Tuesday	
 October	
 20th	
 
2015.	
 
This	
 is	
 only	
 the	
 
beginning....
The	
 Venue:	
 Spiegel	
 Tent	
 Eyre	
 Square	
 at	
 #FOTE	
 2015
InternaOonal	
 Speakers	
 at	
 #FOTE	
 2015
InternaOonal	
 In鍖uencers	
 @FOTE2015	
 
Quique	
 Dacosta	
 
62.7k	
 followers	
 on	
 Twi6er	
 
3	
 Star	
 Michelin	
 Chef	
 
Dacosta	
 is	
 one	
 of	
 the	
 new	
 leaders	
 of	
 avant-足
garde	
 cuisine	
 in	
 Spain	
 and	
 only	
 uses	
 locally-足
sourced	
 ingredients	
 from	
 within	
 75	
 km	
 of	
 his	
 
restaurant.	
 	
 
David	
 Kinch	
 
18.5k	
 followers	
 on	
 Twi6er	
 
3	
 Star	
 Michelin	
 Chef	
 
Manresa	
 is	
 named	
 as	
 one	
 of	
 the	
 Worlds	
 50	
 
Best	
 Restaurants	
 by	
 Restaurant	
 
Magazine.	
 Kinch	
 is	
 dean	
 at	
 The	
 InternaPonal	
 
Culinary	
 Center,	
 founded	
 as	
 The	
 French	
 
Culinary	
 InsPtute	
 in	
 1984.
InternaOonal	
 In鍖uencers	
 @FOTE2015	
 
Elena	
 Arzak	
 	
 
13.2k	
 followers	
 on	
 Twi6er	
 
Elena	
 Arzak	
 has	
 been	
 described	
 as	
 "the	
 best	
 
female	
 chef	
 on	
 the	
 planet"	
 is	
 joint	
 head	
 chef	
 
of	
 three	
 Michelin	
 starred	
 restaurant	
 Arzak	
 in	
 
San	
 SebasPan	
 alongside	
 her	
 father,	
 Juan	
 Mari	
 
Arzak.	
 
Nathan	
 Outlaw	
 	
 
46k	
 followers	
 on	
 Twi6er	
 
Restaurant	
 Nathan	
 Outlaw	
 has	
 won	
 many	
 
accolades	
 and	
 awards,	
 including	
 two	
 Michelin	
 
stars.	
 Nathan	
 has	
 appeared	
 on	
 the	
 BBC	
 in	
 
Great	
 BriPsh	
 Menu	
 and	
 Saturday	
 Kitchen	
 and	
 
has	
 wri6en	
 criPcally	
 acclaimed	
 cookery	
 books.
*Sourced	
 from	
 Tint:	
 www.Pntup.com	
 	
 
Impact	
 to	
 Galway	
 &	
 Ireland	
 from	
 #FOTE2015	
 
#FOTE2015	
 	
 
OCTOBER	
 	
 
SOCIAL	
 MEDIA	
 
IMPACT*	
 
16.5	
 MILLION	
 
IMPRESSIONS	
 
3.67K	
 
POSTS	
 
Instagram	
 471
photos under
#FOTE2015
and growing	
 
Next:	
 Media	
 
Campaign	
 by	
 
Failte	
 Ireland	
 	
 
&	
 Social	
 
Campaign	
 for	
 
#FOTE2016
#FOTE2015
Local	
 Producers	
 &	
 Student	
 
Engagement	
 #FOTE2015
The	
 future	
 of	
 food	
 is	
 
@FoodOnTheEdge	
 a	
 group	
 of	
 
chefs	
 that	
 bragged	
 li6le,	
 
shared	
 all	
 &	
 asked	
 for	
 help	
 to	
 
make	
 a	
 be6er	
 world.	
 
Amanda	
 Cohen,	
 Dirt	
 Candy,	
 
New	
 York	
 
#FOTE2015	
 SOME	
 FEEDBACK	
 
Please	
 say	
 a	
 big	
 thank	
 you	
 to	
 
your	
 team	
 -足	
 we've	
 been	
 well	
 
looked	
 ader	
 and	
 really	
 
enjoyed	
 the	
 two	
 days.	
 I	
 have	
 
some	
 fantasPc	
 content	
 for	
 
the	
 website!	
 
	
 Cara	
 Pilkington,	
 Sta鍖	
 
Canteen,	
 UK	
 
Igor	
 and	
 I	
 are	
 back	
 and	
 we	
 are	
 
wriPng	
 	
 to	
 thank	
 you	
 for	
 having	
 
invited	
 us	
 to	
 take	
 part	
 on	
 Food	
 on	
 
the	
 Edge.	
 The	
 Symposium	
 was	
 
highly	
 interesPng,	
 di鍖erent	
 and	
 
we	
 have	
 learned	
 a	
 lot	
 from	
 the	
 
others.	
 CongratulaPons	
 also	
 for	
 
the	
 excellent	
 organizaPon.	
 
Everybody	
 had	
 a	
 great	
 and	
 happy	
 
Pme	
 and	
 you	
 made	
 us	
 discover	
 
Ireland.	
 Elena	
 Arzak,	
 Arzak	
 
Restaurant,	
 Spain	
 
I	
 wanted	
 to	
 send	
 along	
 a	
 note	
 
of	
 thanks	
 to	
 you	
 both	
 and	
 
your	
 enPre	
 team	
 for	
 hosPng	
 
me	
 for	
 the	
 inaugural	
 Food	
 on	
 
the	
 Edge	
 Symposium.	
 It	
 was	
 
brilliant!	
 CongratulaPons.	
 I	
 
look	
 forward	
 to	
 seeing	
 any	
 
coverage	
 of	
 the	
 event	
 -足	
 
please	
 do	
 share	
 as	
 it	
 comes	
 
out!	
 All	
 the	
 best	
 
Rebecca,	
 Ontario	
 Culinary,	
 
Canada	
 
I've	
 been	
 following	
 all	
 
the	
 newsfeed	
 on	
 twi6er	
 
and	
 it	
 really	
 looked	
 like	
 
an	
 amazing	
 and	
 
interesPng	
 Symposium	
 
to	
 assist.	
 
CongratulaPons	
 to	
 Jp	
 
and	
 all	
 the	
 organizaPon,	
 
and	
 specially	
 to	
 you!	
 
You've	
 been	
 very	
 
helpful	
 and	
 paPent!!	
 
Claudia	
 (@barGckets),	
 
San	
 SebasGan	
 
Thank	
 you	
 once	
 again	
 
for	
 invitaPon	
 and	
 Big	
 
congrats	
 to	
 JP	
 and	
 
whole	
 Team	
 .	
 	
 
I	
 am	
 sending	
 to	
 polish	
 
press	
 Special	
 note	
 
about	
 FOTE	
 	
 
Kind	
 regards	
 	
 
Modest	
 	
 Amaro,	
 Poland	
 
I	
 thank	
 you	
 very	
 much	
 for	
 your	
 
help	
 to	
 me,	
 for	
 your	
 paPence	
 
and	
 cooperaPon.	
 
Thanks	
 again	
 for	
 the	
 great	
 
experienceI	
 hope	
 to	
 see	
 you	
 
soon	
 perhaps	
 here	
 at	
 the	
 
restaurant	
 Lido	
 84.	
 
Riccardo	
 Camanini,	
 Lido	
 84,	
 
Italy	
 
Right.	
 Why	
 was	
 there	
 not	
 a	
 
3rd	
 day	
 of	
 @FoodOnTheEdge	
 
#FOTE2015	
 now	
 cannot	
 wait	
 
for	
 #FOTE2016	
 
Eanna	
 HasseN,	
 Ashford	
 
Castle
GO	
 WEST	
 PCO	
 PARTNER	
 FOR	
 FOTE2015
FOOD	
 ON	
 THE	
 EDGE	
 
Join	
 the	
 ConversaGon	
 #FOTE2015	
 
www.gowest.ie	
 |	
 www.foodontheedge.ie

More Related Content

Food on the Edge - post event impact analysis

  • 1. FOOD ON THE EDGE Impact Analysis for Galway & Ireland
  • 3. Food on the Edge is a two day symposium for chefs & food enthusiasts from all around the world. It is a coming together of chefs to listen, talk, debate and network over two days in the Spiegeltent, Eyre Square, Galway city. The inaugural event took place on Monday, Oct 19th & Tuesday October 20th 2015. This is only the beginning....
  • 4. The Venue: Spiegel Tent Eyre Square at #FOTE 2015
  • 6. InternaOonal In鍖uencers @FOTE2015 Quique Dacosta 62.7k followers on Twi6er 3 Star Michelin Chef Dacosta is one of the new leaders of avant-足 garde cuisine in Spain and only uses locally-足 sourced ingredients from within 75 km of his restaurant. David Kinch 18.5k followers on Twi6er 3 Star Michelin Chef Manresa is named as one of the Worlds 50 Best Restaurants by Restaurant Magazine. Kinch is dean at The InternaPonal Culinary Center, founded as The French Culinary InsPtute in 1984.
  • 7. InternaOonal In鍖uencers @FOTE2015 Elena Arzak 13.2k followers on Twi6er Elena Arzak has been described as "the best female chef on the planet" is joint head chef of three Michelin starred restaurant Arzak in San SebasPan alongside her father, Juan Mari Arzak. Nathan Outlaw 46k followers on Twi6er Restaurant Nathan Outlaw has won many accolades and awards, including two Michelin stars. Nathan has appeared on the BBC in Great BriPsh Menu and Saturday Kitchen and has wri6en criPcally acclaimed cookery books.
  • 8. *Sourced from Tint: www.Pntup.com Impact to Galway & Ireland from #FOTE2015 #FOTE2015 OCTOBER SOCIAL MEDIA IMPACT* 16.5 MILLION IMPRESSIONS 3.67K POSTS Instagram 471 photos under #FOTE2015 and growing Next: Media Campaign by Failte Ireland & Social Campaign for #FOTE2016
  • 10. Local Producers & Student Engagement #FOTE2015
  • 11. The future of food is @FoodOnTheEdge a group of chefs that bragged li6le, shared all & asked for help to make a be6er world. Amanda Cohen, Dirt Candy, New York #FOTE2015 SOME FEEDBACK Please say a big thank you to your team -足 we've been well looked ader and really enjoyed the two days. I have some fantasPc content for the website! Cara Pilkington, Sta鍖 Canteen, UK Igor and I are back and we are wriPng to thank you for having invited us to take part on Food on the Edge. The Symposium was highly interesPng, di鍖erent and we have learned a lot from the others. CongratulaPons also for the excellent organizaPon. Everybody had a great and happy Pme and you made us discover Ireland. Elena Arzak, Arzak Restaurant, Spain I wanted to send along a note of thanks to you both and your enPre team for hosPng me for the inaugural Food on the Edge Symposium. It was brilliant! CongratulaPons. I look forward to seeing any coverage of the event -足 please do share as it comes out! All the best Rebecca, Ontario Culinary, Canada I've been following all the newsfeed on twi6er and it really looked like an amazing and interesPng Symposium to assist. CongratulaPons to Jp and all the organizaPon, and specially to you! You've been very helpful and paPent!! Claudia (@barGckets), San SebasGan Thank you once again for invitaPon and Big congrats to JP and whole Team . I am sending to polish press Special note about FOTE Kind regards Modest Amaro, Poland I thank you very much for your help to me, for your paPence and cooperaPon. Thanks again for the great experienceI hope to see you soon perhaps here at the restaurant Lido 84. Riccardo Camanini, Lido 84, Italy Right. Why was there not a 3rd day of @FoodOnTheEdge #FOTE2015 now cannot wait for #FOTE2016 Eanna HasseN, Ashford Castle
  • 12. GO WEST PCO PARTNER FOR FOTE2015
  • 13. FOOD ON THE EDGE Join the ConversaGon #FOTE2015 www.gowest.ie | www.foodontheedge.ie