A highly efficient commercially driven, strategic, senior marketing professional with over 20 years experience spanning multiple industries including Financial Services, Telecommunications, and FMCG. Specific achievements include the implementation of CRM strategies in a number of organisations, using test and learn methodology to drive increased campaign performance and analysing data to inform marketing decisions and define the overall marketing strategy.
I pride myself in being able to relate well to people at all levels and possess the flexibility to work well as either part of a team or individually; comfortable working in a fast paced, hands-on, growth orientated environment.
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direct marketingmarketing planningcustomer relationship managementcrmcustomer management
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