Pragmatic leader, creative presenter, intellectually curious. I believe: (a) Powerful insights begin with good questions; (b) customers should be at the center of most competitive analysis; and, (c) the best competitive insights create a lasting foundation for decision making, build confidence, and result in action. Customer segmentation remains one of the most important ideas in marketing, and a solid understanding of customers will simplify and clarify a wide range of business problems.
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