As senior partner for Buzz Theory (formerly Group IV Inc.), I leverage my 25+ years in technology journalism, marketing and PR to develop content, marketing and communications programs for clients in high-tech segments, such as IT, telecom, cloud, M2M/IoT, 3D printing and more. Indirect channel strategy and marketing is an area of speciality.
Buzz Theory is a 20-year-old consulting firm specializing in developing growth and positioning strategies and communicating those strategies to customers, prospects, investors and media.
Examples within this framework include:
Growth Strategy
Branding, Messaging and Positioning Strategies
Advertising
Public Relations
Complex Project and Vend...
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