 Budgeting purchases and sales
 Managing a group of 17 showrooms
 Negotiation with suppliers to achieve 30% better buying margins
 Analysis of sales data and financial statements for each showroom
 Setting up and discussing selling and marketing strategies with Area managers which increased showroom efficiency by 40%
 Leading the staff by arranging regular meetings to discuss achievements and weaknesses which increased client satisfaction by 50%
 Setting up targets according to sales budget
 Managing Stock control
 Hiring motivated sales associates and opticians which increased revenue by 20%
 Communicated with customers to understand satisfaction level