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Programmatic Creative Intelligence (1)

Khalid Razzaq
Khalid Razzaq

Automating creative intelligence involves ingesting and analyzing ads, extracting text from creatives, validating brand safety by checking for adult or violent content, categorizing creatives based on images and text, scanning landing pages for malware, and analyzing pages to determine categories and concepts. This process allows supply side platforms to reduce costs by over 60%, optimize marketplaces by providing additional signals, enforce brand safety compliance by blocking certain demand partners, and support premium publishers by enforcing new content policies.

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CREATIVEINTELLIGENCE
2際際滷 / Step 01 Ad Creative Ingestion and Analysis Automating creative intelligence 01 a1 a2 a3 b1 b2 Step 02 Creative contextual categorization (Automobile) Step 07 Landing Page Content Ingestion Step 03 Text Extraction (2016 Buick ) Step 04 Brand Safety Validation (adult, violence) Step 08 Categorization and concepts analysis (automotive and vehicles vehicle brands) C1 Step 06 Malware Scan
3際際滷 / BrandSafety Validation Adult: Unlikely Violence: Unlikely TEXTDETECTION Language - English Text 2016 BUICKnENCOREn .. Creative image Analysis IMAGE CATEGORIZATION Automobile 96% Vehicle 94% Sports Utility Vehicle 75%
4際際滷 / Landing Page Analysis [Category] automotive and vehicles vehicle brands cadillac 62% [Concept] North American Auto Show 95% Buick 89% Landing Page Ingestion Landing Page Load Time Landing Page Analysis MALWARESCAN C&C URLs N/A TOR nodes N/A Blocked URL N/A
5際際滷 / Results 01 CostReduction(>60%] 03 Marketplace Optimization Additional signals from image and video help optimize marketplace in the long run. Automating the creative intelligence not only makes the process more efficient but has significant impact on cost. 02 BrandSafetyCompliance Allows SSPs to enforce brand safety compliance by providing data to pro actively block demand partners. 04 PREMIUMPUBLISHER SUPPORT Allows SSPs to enforce new kind of premium publisher policies on language and content.
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Programmatic Creative Intelligence (1)

  • 2. 2際際滷 / Step 01 Ad Creative Ingestion and Analysis Automating creative intelligence 01 a1 a2 a3 b1 b2 Step 02 Creative contextual categorization (Automobile) Step 07 Landing Page Content Ingestion Step 03 Text Extraction (2016 Buick ) Step 04 Brand Safety Validation (adult, violence) Step 08 Categorization and concepts analysis (automotive and vehicles vehicle brands) C1 Step 06 Malware Scan
  • 3. 3際際滷 / BrandSafety Validation Adult: Unlikely Violence: Unlikely TEXTDETECTION Language - English Text 2016 BUICKnENCOREn .. Creative image Analysis IMAGE CATEGORIZATION Automobile 96% Vehicle 94% Sports Utility Vehicle 75%
  • 4. 4際際滷 / Landing Page Analysis [Category] automotive and vehicles vehicle brands cadillac 62% [Concept] North American Auto Show 95% Buick 89% Landing Page Ingestion Landing Page Load Time Landing Page Analysis MALWARESCAN C&C URLs N/A TOR nodes N/A Blocked URL N/A
  • 5. 5際際滷 / Results 01 CostReduction(>60%] 03 Marketplace Optimization Additional signals from image and video help optimize marketplace in the long run. Automating the creative intelligence not only makes the process more efficient but has significant impact on cost. 02 BrandSafetyCompliance Allows SSPs to enforce brand safety compliance by providing data to pro actively block demand partners. 04 PREMIUMPUBLISHER SUPPORT Allows SSPs to enforce new kind of premium publisher policies on language and content.