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Greater Los Angeles Area United States

Associate Director, Strategy & Media

Advertising / Marketing / PR

Overall responsibility: Management and maintenance of brand relationship with major CPG company; Develop strategies and recommendations, and execute plan buys for mobile advertising across a multitude of varied brands • Tasked with increasing YOY revenue • Main point of contact for assigned brand accounts- pharmaceutical, OTC drugs, baby products, and health & beauty products • Provide initial campaign strategy and recommendation, vendor selection, budget allocations, and executions. • Manage budgets (ranging from tens to hundreds of thousands of dollars) to ensure no overage, and negotiate preferred vendor rates • Liaise with clients, vendors, and creative shops to ensure camp...