Marketing exec with almost 2 decades of creating successful marketing programs that move the needle. Launching my career in ROI-driven consumer direct marketing provided me with the foundational tools needed to become a strategic marketer. Since 1999 my focus has been on evolving emerging, innovative b2c & b2b2c companies, including developing, directing & implementing integrated marketing campaigns 鈥� online and offline.
Specialties:
-Integrated marketing strategies & campaigns
-Brand marketing (incl. 4 co. rebrands)
-Lifecycle marketing / CRM
-Customer acquisition / lead & demand generation
-Go-to-Market strategies
-PR / MarCom / social
-Sales enablement
-Public affairs / gr
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