Content Strategy Consultant | Creating resilient content strategies for a changing digital world
Industry
Technology / Software / Internet
About
Without a strong, resilient content strategy, web properties often crumble, sag and bloat into Frankenstein-ish versions of their original sparkling selves.
I collaborate with clients to build a strong foundation of well-managed content that helps them achieve their goals, satisfy their customers, and efficiently respond to ever-changing priorities.
My consultancy encompasses
• user, stakeholder and competitive research
• visioning and strategy to establish goals tied to business objectives and user needs
• content audits, analysis, framework and guidelines
• content structure (IA, taxonomy and metadata)
• content workflow from inception to archiving
• organization design a