Digital media is not restricted to channels anymore as the world of traditional, digital and emerging new technologically driven touch points are blending together. Technological advancement and newer ways to find and engage with the end consumer are enabling each mediums to talk to each other making it imperative for the brands and marketers to understand device and screen preference, role of each mediums to build effective marketing campaigns in the era of digital lifestyle.
Every campaign needs newer methods, newer understanding as the dynamics are changing every day. Spot buys, channels Silos are no longer relevant; it鈥檚 the ecosystem that matters the most. Advertising these days is...
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