Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Director - Digital at GroupM
Industry
Advertising / Marketing / PR
About
Digital media is not restricted to channels anymore as the world of traditional, digital and emerging new technologically driven touch points are blending together. Technological advancement and newer ways to find and engage with the end consumer are enabling each mediums to talk to each other making it imperative for the brands and marketers to understand device and screen preference, role of each mediums to build effective marketing campaigns in the era of digital lifestyle.
Every campaign needs newer methods, newer understanding as the dynamics are changing every day. Spot buys, channels Silos are no longer relevant; it鈥檚 the ecosystem that matters the most. Advertising these days is...
Contact Details
Tags
digital media
digital marketing
digital strategy
content marketing
content strategy
marketing digital
mobile marketing
content management
internet marketing
app marketing
ecommerce
in-app integration
strategic partnership
social media strategy
social media marketing
social media
sports
in-game integration
analytics
google analytics
online marketing
dco
programmatic media
rtb
integrated media
dynamic creative optimisation
mobile apps
vogon
See more