Thought leader and pioneer in utilizing co-creation, collaboration and consumer communities for brand strategy and product innovation, B2B and B2C. I believe that the most resilient and innovative brands are complicit in creating culture and that the edges provide the keys to understanding the core of culture. As a creative and analytical thinker, I have a deep passion for inspiring a customer-centric approach, instilling empathy for user needs throughout the client’s organization, resulting in superior customer and employee experiences. I work with agencies and brands to build winning strategies by solving problems collaboratively with internal teams and external consumers, experts and i...