Trade Marketing
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§°§ã§ß§à§Ó§Ñ§ä§Ö§Ý§î §Ü§à§Þ§á§Ñ§ß§Ú§Ú holstinin.com Trade Marketing Agency
§¯§Ñ§é§Ú§ß§Ñ§ñ §ã 1994 §Ô§à§Õ§Ñ §á§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§à §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä§ã§ñ §á§â§à§Ö§Ü§ä§Ñ§Þ§Ú, §ã§Ó§ñ§Ù§Ñ§ß§ß§í§Þ§Ú §ã
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2001 §Ô§à§Õ§Ñ.
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§á§â§à§Ö§Ü§ä§í §Õ§Ý§ñ §ä§Ñ§Ü§Ú§ç §Ò§â§Ö§ß§Õ§à§Ó §Ü§Ñ§Ü:
KENT,DUNHILL, BP, TNK, §¡§ê§Ñ§ß,
§®§à§ã§Þ§Ñ§â§ä, Real, Camel Active,
Aquafresh, Colgate, Samsung,
Philips, Sony, §³§Ó§ñ§Ù§ß§à§Û, Snikers,
KiteKat, Padigree, Chinzano, Veda,
Schwartzkopf, L'Oreal, Olympus,
Nike, §²§å§ã§ã§Ü§Ú§Û §³§ä§Ñ§ß§Õ§Ñ§â§ä, Pall Mall,
Microsoft, Pegas Touristik.
- 5. §¥§Ý§ñ §ä§à§Ô§à, §é§ä§à§Ò§í §á§à§Ý§å§é§Ú§ä§î
§â§Ö§Ù§å§Ý§î§ä§Ñ§ä §Ó §Ó§Ú§Õ§Ö §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§ñ
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§á§â§Ú §Ó§í§Ò§à§â§Ö §ä§à§Ô§à §Ú§Ý§Ú
§Ú§ß§à§Ô§à §á§â§à§Õ§å§Ü§ä§Ñ?
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§Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú §Ó§à §Ó§â§Ö§Þ§ñ, §Õ§à §Ú
§á§à§ã§Ý§Ö §á§à§Ü§å§á§Ü§Ú?
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§Þ§í §á§â§à§Ó§à§Õ§Ú§Þ §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ,
§Ü§à§ä§à§â§í§Ö §Ó§Ü§Ý§ð§é§Ñ§ð§ä §Ó §ã§Ö§Ò§ñ:
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§Ú §á§à§Ý§Ü§Ñ§Þ.
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§á§à§Þ§à§ë§î§ð §ã§á§Ö§è§Ú§Ñ§Ý§î§ß§à§Û §Ó§Ú§Õ§Ö§à
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§à§Ò§â§Ñ§Ò§à§ä§Ü§Ú §Õ§Ñ§ß§ß§í§ç.
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§¬§Ñ§Ü §á§à§Ü§Ñ§Ù§í§Ó§Ñ§Ö§ä §ß§Ñ§ê §à§á§í§ä,
§Ô§â§Ñ§Þ§à§ä§ß§à §ã§á§Ý§Ñ§ß§Ú§â§à§Ó§Ñ§ß§ß§Ñ§ñ
§Ó§í§Ü§Ý§Ñ§Õ§Ü§Ñ §ä§à§Ó§Ñ§â§Ñ §á§à§Ù§Ó§à§Ý§ñ§Ö§ä
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60%, §Ñ §Ó §ß§Ö§Ü§à§ä§à§â§í§ç §ä§à§Ó§Ñ§â§ß§í§ç
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§Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §ß§Ö §ä§à§Ý§î§Ü§à §Ó
§â§Ú§ã§à§Ó§Ñ§ß§Ú§Ú §ñ§â§Ü§Ú§ç §Ü§Ñ§â§ä§Ú§ß§à§Ü.
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§â§Ö§ê§Ö§ß§Ú§Ö ¨C §ï§ä§à §Õ§Ñ§Ý§Ö§Ü§à §ß§Ö §Ó§ã§Ö,
§é§ä§à §à§á§â§Ö§Õ§Ö§Ý§ñ§Ö§ä §å§ã§á§Ö§ê§ß§í§Û
§á§â§à§Ö§Ü§ä.
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§Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ §Ú§Ô§â§Ñ§Ö§ä §Ô§â§Ñ§Þ§à§ä§ß§à
§ã§Õ§Ö§Ý§Ñ§ß§ß§à§Ö §Ù§à§ß§Ú§â§à§Ó§Ñ§ß§Ú§Ö,
§à§á§ä§Ú§Þ§Ñ§Ý§î§ß§à§Ö §â§Ñ§ã§á§à§Ý§à§Ø§Ö§ß§Ú§Ö
§ä§à§Ó§Ñ§â§Ñ, §Ú §Ü§à§ß§Ö§é§ß§à, §ã§ä§Ö§á§Ö§ß§î
§â§Ö§Ñ§Ý§Ú§Ù§å§Ö§Þ§à§ã§ä§Ú §á§â§à§Ö§Ü§ä§Ñ.
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§å§é§Ñ§ã§ä§ß§Ú§Ü§à§Ó §á§â§à§Ö§Ü§ä§Ñ.
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§ä§à, §é§ä§à §ã§Þ§à§Ø§Ö§Þ §á§â§à§Ú§Ù§Ó§Ö§ã§ä§Ú
1:1.
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§á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û.
§°§Ô§â§à§Þ§ß§å§ð §â§à§Ý§î §á§â§Ú §ã§à§Ù§Õ§Ñ§ß§Ú§Ú
§ä§à§â§Ô§à§Ó§à§Û §ä§à§é§Ü§Ú §Ú§Ô§â§Ñ§Ö§ä §Ù§ß§Ñ§ß§Ú§Ö
§ä§à§Ô§à, §Ü§Ñ§Ü §â§Ñ§Ò§à§ä§Ñ§Ö§ä §á§Ö§â§ã§à§ß§Ñ§Ý §Ú
§Ü§Ñ§Ü §â§Ñ§ã§á§à§Ý§à§Ø§Ö§ß§à §ß§å§Ø§ß§à§Ö §Õ§Ý§ñ
§ß§Ö§Ô§à §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö.
§£ §â§Ñ§Ò§à§ä§Ö §Þ§í §Ú§ã§á§à§Ý§î§Ù§å§Ö§Þ 3D
§Þ§à§Õ§Ö§Ý§Ú§â§à§Ó§Ñ§ß§Ú§Ö §á§â§Ú §á§à§Þ§à§ë§Ú
§Ú§ß§Ø§Ö§ß§Ö§â§ß§à§Û §á§â§à§Ô§â§Ñ§Þ§Þ§í,
§Ü§à§ä§à§â§à§Ö §á§à§Ù§Ó§à§Ý§ñ§Ö§ä §ã §Ó§í§ã§à§Ü§à§Û
§ä§à§é§ß§à§ã§ä§î§ð §â§Ñ§ã§ã§ä§Ñ§Ó§Ú§ä§î §Ü§Ñ§Ü
§ä§à§Ó§Ñ§â, §ä§Ñ§Ü §Ú, §ß§Ñ§á§â§Ú§Þ§Ö§â,
§Ü§Ñ§ã§ã§à§Ó§à§Ö §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö, §é§ä§à
§á§à§Ù§Ó§à§Ý§ñ§Ö§ä §Ó§í§Ø§Ñ§ä§î §Ú§Ù
§á§â§à§ã§ä§â§Ñ§ß§ã§ä§Ó§Ñ 100% §á§à§Ý§î§Ù§í.
§µ§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ö §Ó§í§Ü§Ý§Ñ§Õ§Ü§Ú §ä§à§Ó§Ñ§â§Ñ
§ß§Ñ 50% §Ò§Ö§Ù §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§ñ
§á§Ý§à§ë§Ñ§Õ§Ú ¨C §ï§ä§à §ã§Ü§à§â§Ö§Ö §ß§à§â§Þ§Ñ,
§é§Ö§Þ §Ú§ã§Ü§Ý§ð§é§Ö§ß§Ú§Ö, §á§â§Ú
§á§â§Ñ§Ó§Ú§Ý§î§ß§à§Þ §á§à§Õ§ç§à§Õ§Ö §Ü §ä§à§Þ§å,
§Ü§Ñ§Ü §Õ§Ö§Ý§Ñ§ä§î §Õ§Ú§Ù§Ñ§Û§ß §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ.
- 10. §£§ã§Ö §ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ, §é§ä§à §Ü§Ñ§ã§Ñ§ð§ä§ã§ñ
§Õ§Ú§Ù§Ñ§Û§ß§Ñ §Ú§ß§ä§Ö§â§î§Ö§â§Ñ §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ,
§ä§Ñ§Ü§Ø§Ö §ã§á§â§Ñ§Ó§Ö§Õ§Ý§Ú§Ó§í §Ú §Õ§Ý§ñ
§Õ§Ú§Ù§Ñ§Û§ß§Ñ §å§ß§Ú§æ§à§â§Þ§í §Ú
§ã§á§Ö§è§à§Õ§Ö§Ø§Õ§í §Õ§Ý§ñ §á§Ö§â§ã§à§ß§Ñ§Ý§Ñ.
§®§í §â§Ú§ã§å§Ö§Þ §ß§Ñ §ï§ã§Ü§Ú§Ù§Ñ§ç §ä§à§Ý§î§Ü§à
§ä§à, §é§ä§à §ã§Þ§à§Ø§Ö§Þ §á§â§à§Ú§Ù§Ó§Ö§ã§ä§Ú.
§±§â§Ú §ï§ä§à§Þ §Þ§í §å§é§Ú§ä§í§Ó§Ñ§Ö§Þ §ß§Ö
§ä§à§Ý§î§Ü§à §ä§à, §é§ä§à §Ó§ß§Ö§ê§ß§Ú§Û §Ó§Ú§Õ
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§å§é§Ú§ä§í§Ó§Ñ§Ö§Þ §Ó§ã§Ö §ä§à§ß§Ü§à§ã§ä§Ú
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§Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§à§Ó.
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§à§Ò§ç§à§Õ§Ú§ä§ã§ñ §ã§Ö§Ô§à§Õ§ß§ñ §Ò§Ö§Ù POSM
(§â§Ö§Ü§Ý§Ñ§Þ§ß§à-§Ú§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§í§ç
§Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§à§Ó).
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§á§â§à§Ú§Ù§Ó§à§Õ§Ú§Þ §Ó§ã§Ö §ä§Ú§á§í POSM:
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§á§à§á§å§Ý§ñ§â§ß§í§ç §ä§Ú§á§à§Ó §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ
§ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §æ§à§â§Þ§Ñ§ä shop-in-shop
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§Ü§à§ß§ä§â§à§Ý§Ú§â§å§Ö§ä §Ú§ç §â§Ñ§Ò§à§ä§å.
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3. §±§à§Õ§Ò§à§â §ä§à§â§Ô§à§Ó§à§Û §ä§à§é§Ü§Ú (§ß§Ñ §à§ã§ß§à§Ó§Ñ§ß§Ú§Ú §ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§Û §ã§ä§Ñ§ß§Õ§Ñ§â§ä§Ñ)
4. §©§Ñ§Þ§Ö§â §Ú §æ§à§ä§à§Ô§â§Ñ§æ§Ú§â§à§Ó§Ñ§ß§Ú§Ö §á§à§Þ§Ö§ë§Ö§ß§Ú§ñ, §ã§Ó§Ö§â§Ü§Ñ §ã §á§Ý§Ñ§ß§à§Þ §¢§´§ª
5. §²§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ñ §á§Ý§Ñ§ß§Ú§â§à§Ó§Ü§Ú §Ú §â§Ñ§ã§ã§ä§Ñ§ß§à§Ó§Ü§Ñ §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ §Ó §Ü§à§Þ§á§î§ð§ä§Ö§â§ß§à§Û
§á§â§à§Ô§â§Ñ§Þ§Þ§Ö
6. §³§à§ã§ä§Ñ§Ó§Ý§Ö§ß§Ú§Ö §Ù§Ñ§Ü§å§á§à§é§ß§à§Û §ã§á§Ö§è§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú §Ú §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ô§à §Ù§Ñ§Õ§Ñ§ß§Ú§ñ §ß§Ñ
§Ñ§â§ç§Ú§ä§Ö§Ü§ä§å§â§ß§à§Ö §á§â§à§Ö§Ü§ä§Ú§â§à§Ó§Ñ§ß§Ú§Ö
7. §¡§â§ç§Ú§ä§Ö§Ü§ä§å§â§ß§à§Ö §á§â§à§Ö§Ü§ä§Ú§â§à§Ó§Ñ§ß§Ú§Ö (§ã§à§Ù§Õ§Ñ§ß§Ú§Ö §â§Ñ§Ò§à§é§Ö§Û §Õ§à§Ü§å§Þ§Ö§ß§ä§Ñ§è§Ú§Ú)
8. §ª§Ù§Ô§à§ä§à§Ó§Ý§Ö§ß§Ú§Ö §ß§Ö§ã§ä§Ñ§ß§Õ§Ñ§â§ä§ß§à§Ô§à §Ú §Ù§Ñ§Ü§å§á§Ü§Ñ §ã§ä§Ñ§ß§Õ§Ñ§â§ä§ß§à§Ô§à §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ.
9. §©§Ñ§Ü§å§á§Ü§Ñ §à§ä§Õ§Ö§Ý§à§é§ß§í§ç §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§à§Ó
10. §±§â§à§Ü§Ý§Ñ§Õ§Ü§Ñ §Ú§ß§Ø§Ö§ß§Ö§â§ß§í§ç §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Û
11. §²§Ö§Þ§à§ß§ä §Ú §à§ä§Õ§Ö§Ý§Ü§Ñ §á§à§Þ§Ö§ë§Ö§ß§Ú§ñ
12. §µ§ã§ä§Ñ§ß§à§Ó§Ü§Ñ §Ú §á§à§Õ§Ü§Ý§ð§é§Ö§ß§Ú§Ö §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ
- 23. §µ§ã§ä§Ñ§ß§à§Ó§Ü§Ñ §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ §Õ§Ý§ñ
§ã§Ö§ä§Ú §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§à§Ó §à§é§Ö§ß§î §ã§Ú§Ý§î§ß§à
§à§ä§Ý§Ú§é§Ñ§Ö§ä§ã§ñ §á§à §ã§Ý§à§Ø§ß§à§ã§ä§Ú §Ú
§ä§Ú§á§å §â§Ñ§Ò§à§ä §à§ä §á§â§à§Ö§Ü§ä§Ñ §á§à
§à§ã§ß§Ñ§ë§Ö§ß§Ú§ð §à§Õ§ß§à§Ô§à §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ.
§±§â§Ú §Þ§à§ß§ä§Ñ§Ø§Ñ§ç §ß§Ö§ã§Ü§à§Ý§î§Ü§Ú§ç
§ä§à§é§Ö§Ü §ã§â§Ñ§Ù§å, §Ô§Ý§Ñ§Ó§ß§å§ð §â§à§Ý§î
§ß§Ñ§é§Ú§ß§Ñ§Ö§ä §Ú§Ô§â§Ñ§ä§î §ç§à§â§à§ê§Ñ§ñ
§Ý§à§Ô§Ú§ã§ä§Ú§Ü§Ñ.
- 24. §±§â§Ú §Þ§à§ß§ä§Ñ§Ø§Ö §ß§Ö§ã§Ü§à§Ý§î§Ü§Ú§ç §ä§à§é§Ö§Ü
§ã§â§Ñ§Ù§å, §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §ã§à§Ô§Ý§Ñ§ã§à§Ó§Ñ§ä§î
§Þ§Ö§Ø§Õ§å §ã§à§Ò§à§Û:
?§¤§â§Ñ§æ§Ú§Ü §á§à§ã§ä§Ñ§Ó§Ü§Ú §à§ä§Õ§Ö§Ý§à§é§ß§í§ç
§Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§à§Ó
?§¤§â§Ñ§æ§Ú§Ü §á§à§ã§ä§Ñ§Ó§Ü§Ú §ä§à§â§Ô§à§Ó§à§Ô§à
§à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ
?§±§Ö§â§Ö§Þ§Ö§ë§Ö§ß§Ú§Ö §ã§ä§â§à§Ú§ä§Ö§Ý§î§ß§í§ç
§Ò§â§Ú§Ô§Ñ§Õ
?§°§æ§à§â§Þ§Ý§Ö§ß§Ú§Ö §Õ§à§Ü§å§Þ§Ö§ß§ä§Ñ§è§Ú§Ú §Ú
§à§ä§é§Ö§ä§ß§à§ã§ä§Ú §ß§Ñ §Þ§Ö§ã§ä§Ñ§ç
?§°§á§Ö§â§Ñ§ä§Ú§Ó§ß§à§Ö §Ó§Þ§Ö§ê§Ñ§ä§Ö§Ý§î§ã§ä§Ó§à
§Ó §ã§Ý§å§é§Ñ§Ö §Ó§à§Ù§ß§Ú§Ü§ß§à§Ó§Ö§ß§Ú§Ú
§ß§Ñ§Ü§Ý§Ñ§Õ§à§Ü §Ú §æ§à§â§ã-§Þ§Ñ§Ø§à§â§Ñ
- 26. §µ§ß§Ú§Ü§Ñ§Ý§î§ß§Ñ§ñ §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ §Ú§Ù §Õ§Ó§å§ç
§Ü§à§Þ§á§à§ß§Ö§ß§ä§à§Ó (online + offline)
§á§à§Ù§Ó§à§Ý§ñ§Ö§ä §ã§à§Ù§Õ§Ñ§Ó§Ñ§ä§î §ä§Ñ§Ü§Ú§Ö
§Ó§Ú§Õ§í §á§â§à§Þ§à§Ñ§Ü§è§Ú§Û, §Ü§à§ä§à§â§í§Ö
§Ö§ë§Ö §ã§à§Ó§ã§Ö§Þ §ß§Ö§Õ§Ñ§Ó§ß§à §Ò§í§Ý§Ú
§ß§Ö§Ó§à§Ù§Þ§à§Ø§ß§í .
§£§Ú§Õ§Ö§à§Ü§Ñ§Þ§Ö§â§í, §á§à§Õ§Ü§Ý§ð§é§Ö§ß§ß§í§Ö
§Ü §ã§Ö§ä§Ú §ª§ß§ä§Ö§â§ß§Ö§ä, §á§à§Ù§Ó§à§Ý§ñ§ð§ä
§ã§à§Ò§Ú§â§Ñ§ä§î §Õ§Ñ§ß§ß§í§Ö §à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§Ö
§á§à§ã§Ö§ä§Ú§ä§Ö§Ý§Ö§Û §Þ§Ö§ã§ä §á§â§à§Ó§Ö§Õ§Ö§ß§Ú§ñ
§á§â§à§Þ§à§Ñ§Ü§è§Ú§Û §Ú §á§Ö§â§Ö§Õ§Ñ§Ó§Ñ§ä§î §Ú§ç §Ó
§Ý§Ú§é§ß§í§Û §Ü§Ñ§Ò§Ú§ß§Ö§ä §Ù§Ñ§Ü§Ñ§Ù§é§Ú§Ü§Ñ, §Ó
§Ü§à§ä§à§â§à§Þ §Ó §â§Ö§Ø§Ú§Þ§Ö §â§Ö§Ñ§Ý§î§ß§à§Ô§à
§Ó§â§Ö§Þ§Ö§ß§Ú §ã§à§Ò§Ú§â§Ñ§Ö§ä§ã§ñ §Ó§ã§ñ
§Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§Ñ.
§£§ã§ñ §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î §à§ä§à§Ò§â§Ñ§Ø§Ñ§Ö§ä§ã§ñ
§ß§Ñ §ã§Ñ§Û§ä§Ö §ã §Ü§Ñ§â§ä§à§Û §Ô§à§â§à§Õ§Ñ. §¿§ä§à
§á§à§Ù§Ó§à§Ý§ñ§Ö§ä §á§â§Ú§Ó§Ý§Ö§é§î §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö
§Õ§Ñ§Ø§Ö §ä§à§Û §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú, §Ü§à§ä§à§â§Ñ§ñ
§ß§Ñ §á§â§Ú§ß§Ú§Þ§Ñ§Ö§ä §å§é§Ñ§ã§ä§Ú§ñ §Ó §Ñ§Ü§è§Ú§Ú
§Ý§Ú§é§ß§à, §ß§à §Þ§à§Ø§Ö§ä ?§Ò§à§Ý§Ö§ä§î? §Ù§Ñ
§å§é§Ñ§ã§ä§ß§Ú§Ü§à§Ó, §Ó§Ú§Õ§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§í
§ß§Ñ §ï§Ü§â§Ñ§ß§Ö §ã§Ó§à§Ú§ç §Þ§à§ß§Ú§ä§à§â§à§Ó.
§£§à§Ù§Þ§à§Ø§ß§í §ä§Ú§á§í §á§â§à§Þ§à§Ñ§Ü§è§Ú§Û:
?§¬§Ó§Ö§ã§ä
?§¶§Ý§Ö§ê§Þ§à§Ò
?§²§Ö§Ü§à§â§Õ §Ó §Ü§ß§Ú§Ô§å §¤§Ú§ß§ß§Ö§ã§Ñ
?§¥§à§Ò§Ö§Ô§Ú §Ú §ã§ä§Ñ§ß§î ?§ã§ä§à §Ó§ä§à§â§í§Þ?
- 28. §§ð§Ò§à§Ö, §Õ§Ñ§Ø§Ö §ã§Ñ§Þ§à§Ö §á§â§à§é§ß§à§Ö
§à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö §Ó §á§â§à§è§Ö§ã§ã§Ö
§ï§Ü§ã§á§Ý§å§Ñ§ä§Ñ§è§Ú§Ú §Ú§Ù§ß§Ñ§ê§Ú§Ó§Ñ§Ö§ä§ã§ñ,
§Ý§à§Þ§Ñ§Ö§ä§ã§ñ, §Ó§í§ç§à§Õ§Ú§ä §Ú§Ù §ã§ä§â§à§ñ.
§§ð§Ò§à§Þ§å §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ð §ã§à
§Ó§â§Ö§Þ§Ö§ß§Ö§Þ §ä§â§Ö§Ò§å§Ö§ä§ã§ñ §â§Ö§Þ§à§ß§ä,
§Ñ §Ö§ë§Ö §Ý§å§é§ê§Ö ¨C §á§â§à§æ§Ú§Ý§Ñ§Ü§ä§Ú§Ü§Ñ.
§³ §ï§ä§à§Û §Ù§Ñ§Õ§Ñ§é§Ö§Û §ã§á§â§Ñ§Ó§Ý§ñ§ð§ä§ã§ñ
§ß§Ñ§ê§Ú §ã§á§Ö§è§Ú§Ñ§Ý§î§ß§à §à§Ò§å§é§Ö§ß§ß§í§Ö
§ã§à§ä§â§å§Õ§ß§Ú§Ü§Ú, §á§â§à§ê§Ö§Õ§ê§Ú§Ö
§Ú§ß§ã§ä§â§å§Ü§ä§Ñ§Ø §á§à §á§â§Ñ§Ó§Ú§Ý§Ñ§Þ
§à§Ò§ã§Ý§å§Ø§Ú§Ó§Ñ§ß§Ú§ñ §à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ
§Ó §Ü§Ñ§Ø§Õ§à§Û §Ü§à§ß§Ü§â§Ö§ä§ß§à§Û §ã§Ö§ä§Ú.
§±§à§Þ§Ú§Þ§à §â§Ö§Þ§à§ß§ä§Ñ, §Ö§ë§Ö §à§Õ§ß§à§Û
§Ó§Ñ§Ø§ß§à§Û §Ù§Ñ§Õ§Ñ§é§Ö§Û, §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ
§Ò§í§ã§ä§â§Ñ§ñ §Ù§Ñ§Þ§Ö§ß§Ñ §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç
§ß§à§ã§Ú§ä§Ö§Ý§Ö§Û §Ú §å§ã§ä§Ñ§ß§à§Ó§Ü§Ñ §á§â§à§Þ§à-
§à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ.
§©§Ñ§Õ§Ñ§é§Ñ §å§ã§ä§Ñ§ß§à§Ó§Ü§Ú §â§Ö§Ü§Ý§Ñ§Þ§í
§â§Ö§ê§Ñ§Ö§ä§ã§ñ §á§Ñ§â§Ñ§Ý§Ý§Ö§Ý§î§ß§à §ã
§Ù§Ñ§Õ§Ñ§é§Ö§Û §à§Ò§ã§Ý§å§Ø§Ú§Ó§Ñ§ß§Ú§ñ
§à§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§ñ, §é§ä§à §á§à§Ù§Ó§à§Ý§ñ§Ö§ä
§ã§ï§Ü§à§ß§à§Þ§Ú§ä§î §ã§â§Ö§Õ§ã§ä§Ó§Ñ,
§ã§à§Ó§Þ§Ö§ã§ä§Ú§Ó §Ó§í§Ö§Ù§Õ §ä§Ö§ç§ß§Ú§Ü§à§Ó §Ó
§ä§à§é§Ü§å.
- 29. §©§¡§¬§§À§¹§¦§¯§ª§¦:
§§À§¢§¡§Á §ª§© §±§¦§²§¦§¹§ª§³§§¦§¯§¯§½§· §µ§³§§µ§¤ §®§°§¨§¦§´ §¢§½§´§¾
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§¢§ª§©§¯§¦§³ §±§° §¶§²§¡§¯§¹§¡§«§©§ª§¯§¤§°§£§°§« §®§°§¥§¦§§ª
