Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
SVP Business + Social Purpose at Edelman; Professor at Harvard University and BU Questrom School of Business; Author
Industry
Advertising / Marketing / PR
About
Kristian Darigan Merenda is a global CSR, cause branding, marketing strategy and fundraising advisor who has delivered industry-leading business results (i.e. reputation, loyalty, sales) for a wide variety of Fortune 500 companies and the world’s leading NGOs. She has architected programs that have raised hundreds of millions of dollars for good causes and directed more than one billion dollars in charitable giving and volunteerism toward significant social programs. Her work is distinguished by highly-effective team leadership, systems-thinking and pragmatism.
Kristian has pioneered approaches to creating, managing and measuring global corporate citizenship platforms, nonprofit signatur.
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