Innovator. Digital marketing manager. All-round strategist. Ex-agency team lead.
As a Digital Marketing Strategist I like to reinvent things. Whether it are go-to-market strategies, creative concepts, workflows or organizational/team structures. I sincerely believe these 鈥渢hings鈥� can be optimized by rethinking them with a digital-by-default mindset. ROI-minded, data-driven, agile & taking human psychology into account.
Though I have a strong background in performance marketing & e-commerce, I鈥檓 really passionated about the broader marketing scope: leveraging the brand, believing true impact lies behind emotion.
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