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Mumbai Area, India India

Associate Director - Customer Strategy and Digital Marketing at PwC

Apparel / Fashion

Overview:- A business leader with more than 8 years of global experience in customer strategy, digital marketing and marketing effectiveness. I bring deep business expertise in designing cutting-edge customer experiences, brand strategies, revenue growth models and marketing mix framework for clients in Europe, China, USA, India and other APAC geographies. Skills:- Customer strategy, Digital marketing, marketing ROI, marketing automation, brand management, leadership and team management Work Profile:- I. Customer Strategy and Experience management: • Define customer personas and journey maps to track customer behavior and target segments • Design CX and UX framework to ensure a sea...