An accomplished Customer Insights Professional experienced in market research, consumer behavior, interview facilitation and strategic analysis. Skilled ethnographer and moderator with strengths in psychology, understanding human experience and condition, empathy and relationship building.
- Qualitative methodologies – focus groups, one-on-ones, online and in-person surveys, phone interviews, usability, ethnography (in-homes, shop-alongs, etc.),
- Research experience: brand naming, brand positioning, advertising, user experience, exploratory, packaging, product development, profiling, retail / shopping.
Specialties: Psychology and team-building