Guerilla Sit Presentation
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The document compares the approach of "Guerillas" vs "Monkeys" in internet marketing consulting. It says Guerillas focus on strong relationships with customers, test strategies on their own businesses first, and have wider resources than just internet marketing. Guerillas also closely monitor campaigns and are not afraid of significant changes. It then outlines Guerilla Consulting's 5 step process: 1) Get their opinion on improvements, 2) Build a relationship and align goals, 3) Implement strategies, 4) Provide campaign statistics, and 5) Continually refine the campaign.
Guerilla Sit Presentation
- 1. THE GUERILLA OFFERING Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 2. CHOOSING ¡°GUERILLAS¡± OVER MONKEYS Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 3. 800LB RELATIONSHIPS ? Guerilla¡¯s focus on the relationships that are built with their customers. ? Monkey¡¯sthink of customer¡¯s as inventory and relationships as burdensome. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 4. ? Guerilla¡¯s have 800LB CAPABILITIES personally tested their strategies on their own businesses (and livelihoods). ? Monkey¡¯s follow the ¡°this-should-work-on- your-business- because-it-kinda- worked-on-our-other- clients¡± approach. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 5. ? Guerilla¡¯s have direct 800LBRESOURCES access to resources that span far wider than internet marketing. ? Monkey¡¯s can only refer you to the guy one cubicle next to them. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 6. 800LB IMPROVEMENT ? Guerilla¡¯s glue their eyes to your campaigns ¨C 800lb attention for 800lb results. ? Monkey¡¯s like to show you incremental improvements ¨C they¡¯re afraid to go all out. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 7. YOU¡¯VE GOT AN 800LB PROBLEM Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 8. WE¡¯VE GOT THE 800LB SOLUTION Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 9. STEP 1: GET OUR OPINION ? Simply click on the ¡°Guerilla-pinion¡± tab on our homepage and follow the instructions. ? We will happily send you a video chock-full of suggestions on ways to improve your site, fan page, or campaign as a whole. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 10. STEP 2: GETTING TO KNOW EACH OTHER ? Relationships are Key ? We put the hours in to make sure that our goals for campaigns sync with your goals for your brand. ? At this stage, it¡¯s all about 50,000 feet views and strategies for success. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 11. STEP 3: IMPLEMENTING THE ¡°PLAN¡± ? After talking with you, we partake in our own specialty ¨C ¡°doing.¡± ? We take all the ideas on the table and narrow everything down into a productive package. ? At campaign launch, we execute the package and ensure that you have access across the board to see your business grow. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 12. STEP 4: SCOREBOARD, SCOREBOARD ? We provide you with up-to-date statistics of your campaign. ? There is no ¡°playing¡± it up, we give you cold hard facts. 959 165% 54,199% 1,983% Unique Visitors Higher Likes Higher Higher Reach Engagement NOTE: These are, in fact, real numbers from a real campaign from a real client! Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 13. STEP 5: PURE REFINEMENT ? We really show our competitive advantage when we refine your campaign. ? Our specialty lies in the ability to improve upon what we already know ¨C taking the information and results from your campaign to make them even better. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 14. FROM THIS¡ D Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 15. ¡°Õ°¿ THIS! Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.
- 16. Copyright ?Guerilla Consulting Group 2012. All Rights Reserved.