This 6-step document provides guidance on integrating social media into a business plan. The steps include: 1) defining the business value and brand, 2) identifying the target audience, 3) setting business goals, 4) choosing appropriate marketing channels like Facebook, Twitter, email and blogs, 5) crafting consistent messaging, and 6) establishing metrics to measure success in reaching goals. The document stresses obtaining commitment, setting expectations and assessing progress towards goals.
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6 Steps to Your Social Media Strategy
1. 6 Steps to Integrate
Social Media into Your
Business Plan
LINDA FRANKLIN
DC, VA, & MD SEARCH ENGINE MARKETING
MEET UP GROUP
JANUARY 8, 2012
2. Why Social Media?
2
As of August 2012, 69% of online
adults use social networking sites.
Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-
detail.aspx
3. Step 1: Who Are You?
3
Value Proposition?
Tone/Voice of your Brand?
Competitors?
SWOT Analysis
