Broad international experience ( majority gained at Nike Europe, Nike Italy and Samsung Italy) developing and executing marketing strategies for premium brands. Delivery of best in class brand and product communications strategy combining storytelling with innovative thinking in on/off line and social. Strong understanding and application of managerial concepts and techniques in Sports Marketing and Sponsorship.
Managed sports marketing activities within Nike Europe, Nike Italy and Samsung Italy. Strong relationship with sports bodies: IOC, CONI, UEFA, Lega Calcio, Premier Leagues, Olympic, Football players, Italian and English sport influencers.
Managed pro active and reactive PR for ...
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