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Foodka Webseries

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Lahiri, Indrajit
Lahiri, Indrajit

Foodka is a verified Youtube channel from Eastern India, talking of food stories. We have 6 seasons comprising of 30+ episodes and are on multiple social media platforms. Foodka brand is open to brand collaborations and sponsored seasons, as well as episodes.

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Friday, July 24, 20201
Portfolio for Foodka
About Foodka Foodka unites people over food. One of the most successful regional channels in YouTube in India with a subscriber-base of more than 3 Lac with more than a crore view across the world. Foodkas primary aim is to highlight West Bengal as a food travel zone. However with its growing popularity in all age groups, Foodka is now seen as a preferred platform to promote Food and Tourism for Brands with large geographic presence. Foodka has established an image of authority in the field of Food. Statements made by the channel are taken with extreme seriousness. Foodka has almost become the lonely planet for people coming to West Bengal. Foodka is conceived and produced by HungryBaaj Media with Mir Afsar Ali, Indrajit Lahiri and Sunando Banerjee. The production and Digital Marketing is executed by Anonymous Digital. Sales and Marketing for Foodka is handled by Pickle Solutions Pvt. LTd.
Foodka Facts Completed 5 Seasons comprising 26 Episodes Total Videos Released 38 on YouTube with 1 Cr + Views 24 on Facebook with 2.1 Cr + Views (Sponsored) Brand Integration HIDCO, Tea Board India, Peerless Hotels Ltd, Paradise Food Court Pvt Ltd Event Integration Hyatt Culinary Challenge, LalMati Utsav Navi Mumbai, Mishti Hub Recipe Contest WB Tourism and HIDCO, Recipe Contest IEM Management School, Apeejay Kolkata Literary Festival, Menu and Book Launch at Peerless Hotel Active Subscribers ~ 3 Lac + Total Views 3 Cr + Watch time 9.20 Lac+ Hours Average view duration 5.48 minutes which is above average in this category. Celebrity Integration with Foodka Usha Uthup/Anindya Chatterjee/ Anupam Roy/ Carlos Valderrama (Colombian Football Great) /Srijit Mukherjee/ Prosenjit Chatterjee/ Rupam Islam/ Upal Sengupta / US Consulate General
Foodka Asset All Foodka Episodes are released on YouTube and then promoted from multiple pages on Facebook and Instagram. Mir Afsar Ali has one of the most engaging celebrity page (more than 1 million on Facebook & more than half a million on Instagram). All posts are shared and co-shared from Mirs official page. www.moha-mushkil.com is one of the most renowned fool blogs in India. All episodes are also promoted through the same blog. Multiple Facebook and Instagram pages, groups and celebrities share all videos from their official handles. Foodka mentioned restaurants or places are also sharing the episodes from their official pages and handles.
Why Digital Total number of urban television viewers has dropped to 21% but has grown in rural India (Economic Freedom) YouTube consumption on mobiles has grown from 55% to reach 80% and watch-time growth on mobile is growing at 400% year on year People are moving towards OTT platforms and other Digital Media Platforms from Satellite and Cable Network. Digital is the future and Digital is HERE to stay. If you are not on Digital, you may lose the path to success. Source : Forrester Research, Facebook Official, IRF 2016 - 2017 265 Crore Active Social Media Users Globally, Which is more than satellite TV and Cable.
Why YouTube YouTube is the worlds second largest search engine and third most visited site after Google and Facebook 300 hours of video are uploaded to YouTube every minute There are 3.25 billion hours of video watched each month More than half of YouTube views come from mobile devices The average mobile viewing session lasts more than 40 minutes On an average, there are 1 billion mobile video views per day The time people spend watching YouTube on their TV has more than doubled in the last year Over 180 million Indians are watching YouTube every month on mobile. The watch time in India has grown 400 per cent year-on-year and 80 per cent of this comes from mobile
Team Foodka Mir, the name needs no introduction. Mir has revolutionized radio over the past 25 years. With his impeccable timing and one liners, he is probably one the most popular hosts in any media. Mir is also one of the most followed celebrities in Social Media. His outstanding knowledge and amazing screen presence is a pillar to Foodkas success. Indrajit Lahiri runs one of the IT startups and a corporate photography consultancy agency. Indrajit is popularly known for Moha-Mushkil, the most read food blog from Kolkata. Indrajit has immense knowledge over food across the globe and with his in- depth analysis and candid reviews, established himself as one of the most influential food-bloggers. Sunando Banerjee, an engineer from Bombay University and an advance marketing management post grad from IIMC, is associated with multiple startups. Sunando is one of the Directors at Openbravo, a Spanish Software Company and has 24 years experience in Technology and Digital Marketing. Sunando also runs a restaurant chain in Kolkata.
We can be reached at: Mayukh Saha mayukh.saha@picklesolutions.in 7439449924 Friday, July 24, 2020 How may I help you now ?

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Foodka Webseries

  • 3. About Foodka Foodka unites people over food. One of the most successful regional channels in YouTube in India with a subscriber-base of more than 3 Lac with more than a crore view across the world. Foodkas primary aim is to highlight West Bengal as a food travel zone. However with its growing popularity in all age groups, Foodka is now seen as a preferred platform to promote Food and Tourism for Brands with large geographic presence. Foodka has established an image of authority in the field of Food. Statements made by the channel are taken with extreme seriousness. Foodka has almost become the lonely planet for people coming to West Bengal. Foodka is conceived and produced by HungryBaaj Media with Mir Afsar Ali, Indrajit Lahiri and Sunando Banerjee. The production and Digital Marketing is executed by Anonymous Digital. Sales and Marketing for Foodka is handled by Pickle Solutions Pvt. LTd.
  • 4. Foodka Facts Completed 5 Seasons comprising 26 Episodes Total Videos Released 38 on YouTube with 1 Cr + Views 24 on Facebook with 2.1 Cr + Views (Sponsored) Brand Integration HIDCO, Tea Board India, Peerless Hotels Ltd, Paradise Food Court Pvt Ltd Event Integration Hyatt Culinary Challenge, LalMati Utsav Navi Mumbai, Mishti Hub Recipe Contest WB Tourism and HIDCO, Recipe Contest IEM Management School, Apeejay Kolkata Literary Festival, Menu and Book Launch at Peerless Hotel Active Subscribers ~ 3 Lac + Total Views 3 Cr + Watch time 9.20 Lac+ Hours Average view duration 5.48 minutes which is above average in this category. Celebrity Integration with Foodka Usha Uthup/Anindya Chatterjee/ Anupam Roy/ Carlos Valderrama (Colombian Football Great) /Srijit Mukherjee/ Prosenjit Chatterjee/ Rupam Islam/ Upal Sengupta / US Consulate General
  • 5. Foodka Asset All Foodka Episodes are released on YouTube and then promoted from multiple pages on Facebook and Instagram. Mir Afsar Ali has one of the most engaging celebrity page (more than 1 million on Facebook & more than half a million on Instagram). All posts are shared and co-shared from Mirs official page. www.moha-mushkil.com is one of the most renowned fool blogs in India. All episodes are also promoted through the same blog. Multiple Facebook and Instagram pages, groups and celebrities share all videos from their official handles. Foodka mentioned restaurants or places are also sharing the episodes from their official pages and handles.
  • 6. Why Digital Total number of urban television viewers has dropped to 21% but has grown in rural India (Economic Freedom) YouTube consumption on mobiles has grown from 55% to reach 80% and watch-time growth on mobile is growing at 400% year on year People are moving towards OTT platforms and other Digital Media Platforms from Satellite and Cable Network. Digital is the future and Digital is HERE to stay. If you are not on Digital, you may lose the path to success. Source : Forrester Research, Facebook Official, IRF 2016 - 2017 265 Crore Active Social Media Users Globally, Which is more than satellite TV and Cable.
  • 7. Why YouTube YouTube is the worlds second largest search engine and third most visited site after Google and Facebook 300 hours of video are uploaded to YouTube every minute There are 3.25 billion hours of video watched each month More than half of YouTube views come from mobile devices The average mobile viewing session lasts more than 40 minutes On an average, there are 1 billion mobile video views per day The time people spend watching YouTube on their TV has more than doubled in the last year Over 180 million Indians are watching YouTube every month on mobile. The watch time in India has grown 400 per cent year-on-year and 80 per cent of this comes from mobile
  • 8. Team Foodka Mir, the name needs no introduction. Mir has revolutionized radio over the past 25 years. With his impeccable timing and one liners, he is probably one the most popular hosts in any media. Mir is also one of the most followed celebrities in Social Media. His outstanding knowledge and amazing screen presence is a pillar to Foodkas success. Indrajit Lahiri runs one of the IT startups and a corporate photography consultancy agency. Indrajit is popularly known for Moha-Mushkil, the most read food blog from Kolkata. Indrajit has immense knowledge over food across the globe and with his in- depth analysis and candid reviews, established himself as one of the most influential food-bloggers. Sunando Banerjee, an engineer from Bombay University and an advance marketing management post grad from IIMC, is associated with multiple startups. Sunando is one of the Directors at Openbravo, a Spanish Software Company and has 24 years experience in Technology and Digital Marketing. Sunando also runs a restaurant chain in Kolkata.
  • 9. We can be reached at: Mayukh Saha mayukh.saha@picklesolutions.in 7439449924 Friday, July 24, 2020 How may I help you now ?