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Larry Scheinfeld is a partner and co-founder at Zelkova Ventures in New York, NY. Currently, Larry works with current portfolio companies to generate efficient and strategic funding strategies as well as customer acquisition plans. Larry Scheinfeld was a principal and financial advisor for the Quellos Group previous to co-founding Zelkova. Quellos group is an organization that specializes in hedge, private equity and real asset fund of funds, together with hybrid and specialty offerings. Larry Scheinfeld started the New York Office of the Quellos Group and was a Board of Directors member until the company sold it to Blackrock in October 2007.