Personal Information
Organization / Workplace
Singapore Singapore
Occupation
International Communications & Social Media Expert
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About
Lars is an experienced communications and business professional with over 15 years expertise in growing, managing and defending leading global brands’ reputation across industry sectors in traditional media and digital environments.
With his strong background in business development, integrated communications and team leadership, he drives impactful communications strategies that contribute to brands' strategic objectives.
Areas of Expertise
Advising leading global brands on strategic media, issue and reputation management across traditional and social media channels, incl. AT&T, Citi, Coca Cola, DBS, DHL, Honda, ING, Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware.
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