Worked 15+ years for local, 5+ years for multinational companies. Experienced in B2B (IT, telco, furniture, property management), and B2C (financial services, IT, electronics, toys, petrol stations, transportation, arts, interior design), plus agency side experience. Key focus areas:
• strategic marketing & PR (including marketing & PR audit)
• IPO & stock exchange communications, investor-relations
• internal communications
• creative & media planning + budgeting
• portfolio management, product design, product literature, pricing
• market research
• channel coordination
• branch start-up & general management