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L A U R A
RODRIGUEZ
B2B INNOVATION PROJECT & E-COMMERCE
To
whom it may
concern:
In this matter i’d like to present my services as a professional expert on
strategic and innovative projects management.
I currently work as B2B Innovation Projects & E-commerce Coordinator at
the Mango's wholesale department.
On a day-to-day basis, we design cross-selling and up-selling online sales
strategies, analyze and improve experience and work flows, always seeking
efficiency and rapid adaptation to the needs of our international markets
aligned with company B2B sales objectives.
Key achievements:
Ensure the department project pipeline is implemented properly so
the annual objectives accorded with the Board are achieved.
Lead a client center digital transformation and co-define with
Technology team the future of the Partner’s digital ecosystem
(Managing Nexus business development- b2b ecommerce platform,
SAP, Direct Sourcing, omnichannel initiatives, loyalty program, stock
optimization, among others).
Creation of dashboards (panel control): definition, design and
implementation, for KPIs monitorization, supporting
decision-making.
Define and implement the digital strategy for the B2B e-commerce
platform and optimize the functionality, monitor analytic data, and
follow up metrics.
Lead continuous improvement for all the processes of the
department through innovation methologies (Ex.Innovation Sesions
with wholesale directors and stakeholders)
The main key to make all these projects a reality is the synergy with almost all
the departments of the house.We have transformed many projects that we
saw as a very distant future into the present.
The business objectives aligned with: Our digital transformation, the
technologies, the omnichannel approach, the big data, the dashboards for
monitoring the successes of the main KPIs, and above all, the people, both
clients and the internal team, have been the key to all the projects I have led.
CURRENTLY
MANGO
8 years
B2B Innovation Projects & E-commerce Coordinator
January 2022 - now
Leading strategic and innovation projects in our Business to
Business digital sales platform, in Mango Wholesale
department.
On a day-to-day basis, we design cross-selling and up-selling
online sales strategies, we analyze and improve experience
and work flows, always seeking efficiency and rapid
adaptation to the needs of our international markets.
Virtual showroom & B2B Experience coordinator
June 2017
Business to Business experience and content manager at the
Mango's wholesale department. In this position i have been
working with our partners around the globe (Asia, Middle East,
Europe, America) understanding there needs and behavior to
improve their shopping experience in our digital platform.
This improvements are always alined with Mango's business
strategy creating a win-win situation.
Store’s communication
March 2015
Communication of visual merchandising strategies to stores
around the word, Digital art, Diagramation and Translation.
SKETCH STUDIO
3 years
CEO & Founder
January 2013
Our purpose is to manage the strategic presence of a
business thru Non-conventional activations, emphasizing on
digital media.
Pushing my team to build a company from scratch by
injecting my passion and enthusiasm for the digital world.
Our daily tasks are plan, develop and control of the online
marketing strategy and how it will merge with offline
activations / events of smalls and mid-sized companies, we
even have the pleasure of working with internacional clients
as Suzuki.
BARNA BUSINESS SCHOOL
2 years
Consultor
January 2012
Consulting on visual and oral presentation and projects
implementation. Outlining of the business for angels and
investors, and Idea development, also layout and design.
WORK EXPERIENCE
LANGUAGES
ESIC BUSINESS SCHOOL
2014
Master’s Degree in Digital
Business
Barcelona
UNIBE: UNIVERSITY
2010
Bachelor’s Degree Marketing
& Advertising Communication
Dominican Republic
ENGLISH [Native]
Speak
Read
Write
Spanish [Native]
Speak
Read
Write
WORK EDUCATION
SKILLS
TECHNICAL
Excel
Powerpoint
Keynote
Photoshop
Illustrator
Indesign
PROFESSIONAL
Leadership
Communication
Organization
Planning
Commercial
Infographics
Schematization
Ad

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Resume l Curriculum Vitae

  • 1. L A U R A RODRIGUEZ B2B INNOVATION PROJECT & E-COMMERCE To whom it may concern: In this matter i’d like to present my services as a professional expert on strategic and innovative projects management. I currently work as B2B Innovation Projects & E-commerce Coordinator at the Mango's wholesale department. On a day-to-day basis, we design cross-selling and up-selling online sales strategies, analyze and improve experience and work flows, always seeking efficiency and rapid adaptation to the needs of our international markets aligned with company B2B sales objectives. Key achievements: Ensure the department project pipeline is implemented properly so the annual objectives accorded with the Board are achieved. Lead a client center digital transformation and co-define with Technology team the future of the Partner’s digital ecosystem (Managing Nexus business development- b2b ecommerce platform, SAP, Direct Sourcing, omnichannel initiatives, loyalty program, stock optimization, among others). Creation of dashboards (panel control): definition, design and implementation, for KPIs monitorization, supporting decision-making. Define and implement the digital strategy for the B2B e-commerce platform and optimize the functionality, monitor analytic data, and follow up metrics. Lead continuous improvement for all the processes of the department through innovation methologies (Ex.Innovation Sesions with wholesale directors and stakeholders) The main key to make all these projects a reality is the synergy with almost all the departments of the house.We have transformed many projects that we saw as a very distant future into the present. The business objectives aligned with: Our digital transformation, the technologies, the omnichannel approach, the big data, the dashboards for monitoring the successes of the main KPIs, and above all, the people, both clients and the internal team, have been the key to all the projects I have led. CURRENTLY
  • 2. MANGO 8 years B2B Innovation Projects & E-commerce Coordinator January 2022 - now Leading strategic and innovation projects in our Business to Business digital sales platform, in Mango Wholesale department. On a day-to-day basis, we design cross-selling and up-selling online sales strategies, we analyze and improve experience and work flows, always seeking efficiency and rapid adaptation to the needs of our international markets. Virtual showroom & B2B Experience coordinator June 2017 Business to Business experience and content manager at the Mango's wholesale department. In this position i have been working with our partners around the globe (Asia, Middle East, Europe, America) understanding there needs and behavior to improve their shopping experience in our digital platform. This improvements are always alined with Mango's business strategy creating a win-win situation. Store’s communication March 2015 Communication of visual merchandising strategies to stores around the word, Digital art, Diagramation and Translation. SKETCH STUDIO 3 years CEO & Founder January 2013 Our purpose is to manage the strategic presence of a business thru Non-conventional activations, emphasizing on digital media. Pushing my team to build a company from scratch by injecting my passion and enthusiasm for the digital world. Our daily tasks are plan, develop and control of the online marketing strategy and how it will merge with offline activations / events of smalls and mid-sized companies, we even have the pleasure of working with internacional clients as Suzuki. BARNA BUSINESS SCHOOL 2 years Consultor January 2012 Consulting on visual and oral presentation and projects implementation. Outlining of the business for angels and investors, and Idea development, also layout and design. WORK EXPERIENCE LANGUAGES ESIC BUSINESS SCHOOL 2014 Master’s Degree in Digital Business Barcelona UNIBE: UNIVERSITY 2010 Bachelor’s Degree Marketing & Advertising Communication Dominican Republic ENGLISH [Native] Speak Read Write Spanish [Native] Speak Read Write WORK EDUCATION SKILLS TECHNICAL Excel Powerpoint Keynote Photoshop Illustrator Indesign PROFESSIONAL Leadership Communication Organization Planning Commercial Infographics Schematization