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Sydney Area, Australia, NSW Australia
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Advertising / Marketing / PR
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About
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email campaigns and see stunning reports on the results.
As Head of Inbound Marketing at Campaign Monitor, I am responsible for the following:
- Deepening our understanding of our customer segments and buyer personas through in-depth customer interviews and monitoring feedback loops.
- Defining and continuously optimising the content strategy to ensure alignment with reader’s information needs and our wider marketing objectives.
- Managing the editorial calendar and overseeing the content production process to ensure all content is of the highest quality and is aligned with the defined content strategy....
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