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BCF, a full service marketing communications firm that specializes in building emotionally connective, generationally informed travel, hospitality and lifestyle brands.
The Digital Media Specialist is the agency’s “optimization specialist” for all assigned clients. 
As such this role has these key components:
•	Develop the tagging strategy required for ensuring digital media placements can be measured successfully, ensures tags are in place and working correctly prior to campaign launch 
•	Works with the Associate Manager, Trafficking to ensure digital media placements are trafficked accurately and ensure the level of reporting detail is available for successful optimizations 
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Laura Austin