BCF, a full service marketing communications firm that specializes in building emotionally connective, generationally informed travel, hospitality and lifestyle brands.
The Digital Media Specialist is the agency鈥檚 鈥渙ptimization specialist鈥� for all assigned clients.
As such this role has these key components:
鈥� Develop the tagging strategy required for ensuring digital media placements can be measured successfully, ensures tags are in place and working correctly prior to campaign launch
鈥� Works with the Associate Manager, Trafficking to ensure digital media placements are trafficked accurately and ensure the level of reporting detail is available for successful optimizations
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