Responsible for the development of The Gazette's online revenue related to banner and targeted advertising and new online ventures, She works directly with The Gazette account executives in every step of the selling process from staff training, client needs analysis, strategic media planning, client presentation to contract fulfillment.
Laura also manages the Local Matters Digital team to ensure clients understand and receive the full benefit of our services. Combining expertise in cutting edge digital marketing with extensive knowledge of traditional media, Laura has a history of executing successful integrated marketing campaigns for a diverse group of B2C and B2B businesses.
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