Over the last two years, I have dedicated my career to the growth of TrackMaven, a marketing analytics platform based in Washington DC. During the early days, my role consisted of all user research, experience design, and branding strategy for TrackMaven. This meant working in close tandem with our CEO, marketing director and budding engineering team to make sure features went out on time, our brand was consistent and unique, and our intended users were always at the forefront of our strategy.
In the last year, I have hired a team to help me expand our mission of a clear, consistent, fun brand through expanded visual design skills and front-end development. This presented a new challeng...
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