I founded Fludium, a strategic branding agency, in Dubai in 2011. Today I lead the company鈥檚 talented lab of strategists, copywriters, art directors and designers. We create, refresh and organise brands to give our clients the winning edge. Fludium builds brands that boost business.
I specialise in creating structure out of chaos. I run towards fires, and I鈥檓 calm under fire.
My strengths lie in translating business strategy into pragmatic marketing and brand strategy. I believe in simplicity and getting to the core of a brand鈥檚 purpose, positioning it and communicating its promise clearly.
To date I鈥檝e delivered over 230 projects in marketing, brand positioning, brand architecture and...
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