Lee is a marketer and storyteller who relishes taking on big strategic challenges. A champion of challenger brands; he鈥檚 succeeded in creating new brands to take on the giants (and win). Conversely he鈥檚 worked with the giants to grow in declining climates and find new ways to grow.
Over the course of his career, he鈥檚 worked on many iconic brands including: Coca Cola (vitaminwater & smartwater), Disney, Starbucks, Nike, Droid/Verizon, IBM, Burger King, Pilsner Urquell & Miller Lite. Whatever the challenge, Lee enjoyed bringing their stories to life and connecting with their consumers to drive brand and business growth.
Currently, Lee is a Director of Integrated Marketing at The ...
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