Lei is a product fanatic and a designer of user experience, industrial products, and enterprise systems. He has a keen interest in user-centric design for solving sustainability and developmental issues for businesses and has worked as a user experience designer for NTT DATA helping Fortune 500 companies such as McDonald's, Decathlon, and BMW. Lei sees a gap in the industrial products category and decides to devote his creativity into making improvement in this field. In the IDM program; his focus is two-fold: bringing the best user experience to the design of industrial products and applying virtual reality and augmented reality to the industrial field. Design is illumination, he says....