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Helsinkilenny Final

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Lenny Putman
Lenny Putman

This document discusses environmental arguments for purchasing an existing house in the Netherlands. It analyzes the social practice of house purchasing using a social practices approach. Focus groups revealed that the current practice of house purchasing involves little consideration of environmental factors. The system of provision for house purchasing, including real estate agents and other providers, helps reinforce practices that do not prioritize sustainability. Different levels of potential environmental innovations in housing are identified, from building in a sustainable neighborhood to a fully sustainable house, but consumers differ in the narratives and concerns that match their preferences.

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Purchasing a house Is there some room for environmental arguments? Lenny Putman
Introduction Rationale behind the Contrast-research We are in need for a transition to sustainable housing The consumer has to be included in this transition Aim of the presentation Illustrate the value of the social practice in studying environmental change in housing Environmental arguments in purchasing an existing house in the Netherlands
Social Practices Approach Social Practice of purchasing a house Acquiring a house l i f e s t y l e Discursive & Practical consciousness Rules and Resources System of Provision
Social Practice Approach SoP from a system of systems perspective Real Estate agent Insurance provider Taxateur Building consultant Notary Mortgage provider
Focusgroups Purchasing a house l i f e s t y l e System of Provision 1 2 3 4 5 5 6 3
Environmental innovations 4 levels of innovations House in sustainable residential area Sustainable house Part of the house sustainable - technology - Sustainable updating
Conclusions and discussion Current practices of purchasing a house Hardly environmental arguments Practices of providers and consumers sustain each other Talk and think about environment at level of technologies Consumers differ Different innovations related to different narratives (eco-technical or natural), related to different concerns (ccc, esthetics, health) different ways of provision (different levels of innovations) to match Different roles they see for themselves as consumer Energylabel -> environmental restructuring of the practice? Restructuring the provision: mortgages, policy, information on level of the house (instead of technology level) -> purchase of the house Restructuring the story lines by REA -> environmental upgrading the house
More information? [email_address] www.contrast-research.nl www.enp.wur.nl/uk ? Wageningen UR

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Helsinkilenny Final

  • 1. Purchasing a house Is there some room for environmental arguments? Lenny Putman
  • 2. Introduction Rationale behind the Contrast-research We are in need for a transition to sustainable housing The consumer has to be included in this transition Aim of the presentation Illustrate the value of the social practice in studying environmental change in housing Environmental arguments in purchasing an existing house in the Netherlands
  • 3. Social Practices Approach Social Practice of purchasing a house Acquiring a house l i f e s t y l e Discursive & Practical consciousness Rules and Resources System of Provision
  • 4. Social Practice Approach SoP from a system of systems perspective Real Estate agent Insurance provider Taxateur Building consultant Notary Mortgage provider
  • 5. Focusgroups Purchasing a house l i f e s t y l e System of Provision 1 2 3 4 5 5 6 3
  • 6. Environmental innovations 4 levels of innovations House in sustainable residential area Sustainable house Part of the house sustainable - technology - Sustainable updating
  • 7. Conclusions and discussion Current practices of purchasing a house Hardly environmental arguments Practices of providers and consumers sustain each other Talk and think about environment at level of technologies Consumers differ Different innovations related to different narratives (eco-technical or natural), related to different concerns (ccc, esthetics, health) different ways of provision (different levels of innovations) to match Different roles they see for themselves as consumer Energylabel -> environmental restructuring of the practice? Restructuring the provision: mortgages, policy, information on level of the house (instead of technology level) -> purchase of the house Restructuring the story lines by REA -> environmental upgrading the house
  • 8. More information? [email_address] www.contrast-research.nl www.enp.wur.nl/uk ? Wageningen UR