More than 10 years experience with Fast Moving Consumer Goods in The Netherlands and Western Europe in (esp.) marketing & innovations at A-brandbuilding companies like AB-Inbev and Koninklijke Peijnenburg.
Has been working in situations as strong market leader as well in positions as market challenger.
Specialties:
- long term brandconsistency by consumer centric marketing focus
- development of high competent & result driven marketeers
- defining RtM strategies for innovations
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