Possesses pragmatism of a Gen-X, thinks like a Gen-Y. Father of 3, guardian for 7. Eastern values in upbringing, Westernized in thoughts. Welcomes and thrives in evolving environment; fast learner, slow to judge. Draws inspirations from the simple and ordinary; believes opposites can coexist beautifully in the juxtaposition of life. Understand that psychology is at the heart of consumerism, and behavioral insights will drive effective product marketing that makes a difference to the bottom-line.
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