Personal Information
Organization / Workplace
Greater Pittsburgh Area United States
Occupation
Inbound Marketing Strategist
Industry
Energy / Oil
About
Responsibilities:
Create, implement and manage inbound campaigns that generate qualified leads, utilizing PPC, email, SEO.
Designs lead scoring; lead nurturing and trigger-based campaigns.
Collaborate with Sales and Marketing teams to move prospects through buying cycle.
Identify the content elements needed for various user flows and inbound marketing strategies.
Collaborate with content group to create inbound marketing programs.
Analyze, interpret, and segment user behaviors to develop cross-sell and retention campaigns.
Responsible for increasing conversions of forms and landing pages.
Managing web content at the page and item level.
Responsible for managing inbound lead fl...
Contact Details
Users being followed by Lindsey Lowrie