Graphic Design, Design Interactions pathway, Year 2
Central Saint Martins
5.11.14
This presentation, aimed at design students, explains what service design is, its similarities and differences with other design disciplines, and how I personally position myself.
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What is designerly about service design?
1. what is designerly about
service design?
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2. what is service design?
definition
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This is Service Design Thinking, 2012
when you have two coffee shops
right next to each other, and each
sells the exact same coffee at the
exact same price, service design is
what makes you walk into one and
not the other.
- 31 volts service design, 2008
3. what is service design?
process
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Design Council, 2005,designcouncil.org.uk
4. what is service design?
process
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Shift, 2014, shiftsurrey.org
5. what is service design?
examples: adopt a grandma
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6. what is service design?
examples: kensington & chelsea circle
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7. what is service design?
examples: lantern
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FutureGov, 2014, thisislantern.com
8. what is service design?
value of approach compared to traditional methods
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http://upload.wikimedia.org/wikipedia/commons/2/21/Inaugu-ral_
meeting_city_council,_Toronto,_9th_January_1911.jpg
9. what is service design?
design skills needed
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- be creative
- visual communication
- lead design process:
inspiration
research
more ideas
- extra specific design skills
11. do designers need specialisms?
expert service design skills needed
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- design thinking
- co-design
- customer journey
mapping
- communication with
non-designers
12. do designers need specialisms?
expert service design skills needed
@liorsmith | liorsmith.wordpress.com
- design thinking
- co-design
- customer journey
mapping
- communication with
non-designers
13. do designers need specialisms?
expert service design skills needed
@liorsmith | liorsmith.wordpress.com
- design thinking
- co-design
- customer journey
mapping
- communication with
non-designers
14. do designers need specialisms?
expert service design skills needed
@liorsmith | liorsmith.wordpress.com
- design thinking
- co-design
- customer journey
mapping
- communication with
non-designers
15. do designers need specialisms?
dont we all need basic visual communication skills?
@liorsmith | liorsmith.wordpress.com
Chiara Galiano, Jan 13, 2014, visual.ly/customer-journey-map
16. do designers need specialisms?
Id be a terrible fashion designer
i made this cape.
it was slippery satin.
i never want to make any
clothes ever again.
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17. what is designerly about
service design?
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18. what is NOT
designerly about
service design?
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20. if youre interested
more resources for you
events:
nesta talks
futuregov thursdays
design against crime
service design jam
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http://shiftsurrey.org/2014/04/shift-guide/
http://www.nesta.org.uk/blog/making-diy-toolkit
https://pbs.twimg.com/profile_images/899435263/
dactwitter_logo.png
http://madlab.org.uk/content/tag/nesta/
http://thisisservicedesignthinking.com/img/buch.png
post-grad:
CSM - talk to Matt Malpass
RCA service design course
Kingston sustainability
organisations:
livework
participle
STBY
helen hamlyn centre
learning:
this is service design thinking
helsinki design lab
service design network
shift surrey guide
DIY toolkit
21. if you are a designer,
what kind of designer
are you?
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