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what is designerly about 
service design? 
@liorsmith | liorsmith.wordpress.com
what is service design? 
definition 
@liorsmith | liorsmith.wordpress.com 
This is Service Design Thinking, 2012 
when you have two coffee shops 
right next to each other, and each 
sells the exact same coffee at the 
exact same price, service design is 
what makes you walk into one and 
not the other. 
- 31 volts service design, 2008
what is service design? 
process 
@liorsmith | liorsmith.wordpress.com 
Design Council, 2005,designcouncil.org.uk
what is service design? 
process 
@liorsmith | liorsmith.wordpress.com 
Shift, 2014, shiftsurrey.org
what is service design? 
examples: adopt a grandma 
@liorsmith | liorsmith.wordpress.com
what is service design? 
examples: kensington & chelsea circle 
@liorsmith | liorsmith.wordpress.com
what is service design? 
examples: lantern 
@liorsmith | liorsmith.wordpress.com 
FutureGov, 2014, thisislantern.com
what is service design? 
value of approach compared to traditional methods 
@liorsmith | liorsmith.wordpress.com 
http://upload.wikimedia.org/wikipedia/commons/2/21/Inaugu-ral_ 
meeting_city_council,_Toronto,_9th_January_1911.jpg
what is service design? 
design skills needed 
@liorsmith | liorsmith.wordpress.com 
- be creative 
- visual communication 
- lead design process: 
inspiration 
research 
more ideas 
- extra specific design skills
do designers 
need specialisms? 
@liorsmith | liorsmith.wordpress.com
do designers need specialisms? 
expert service design skills needed 
@liorsmith | liorsmith.wordpress.com 
- design thinking 
- co-design 
- customer journey 
mapping 
- communication with 
non-designers
do designers need specialisms? 
expert service design skills needed 
@liorsmith | liorsmith.wordpress.com 
- design thinking 
- co-design 
- customer journey 
mapping 
- communication with 
non-designers
do designers need specialisms? 
expert service design skills needed 
@liorsmith | liorsmith.wordpress.com 
- design thinking 
- co-design 
- customer journey 
mapping 
- communication with 
non-designers
do designers need specialisms? 
expert service design skills needed 
@liorsmith | liorsmith.wordpress.com 
- design thinking 
- co-design 
- customer journey 
mapping 
- communication with 
non-designers
do designers need specialisms? 
dont we all need basic visual communication skills? 
@liorsmith | liorsmith.wordpress.com 
Chiara Galiano, Jan 13, 2014, visual.ly/customer-journey-map
do designers need specialisms? 
Id be a terrible fashion designer 
i made this cape. 
it was slippery satin. 
i never want to make any 
clothes ever again. 
@liorsmith | liorsmith.wordpress.com
what is designerly about 
service design? 
@liorsmith | liorsmith.wordpress.com
what is NOT 
designerly about 
service design? 
@liorsmith | liorsmith.wordpress.com
@liorsmith | liorsmith.wordpress.com 
service design 
and the design world
if youre interested 
more resources for you 
events: 
nesta talks 
futuregov thursdays 
design against crime 
service design jam 
@liorsmith | liorsmith.wordpress.com 
http://shiftsurrey.org/2014/04/shift-guide/ 
http://www.nesta.org.uk/blog/making-diy-toolkit 
https://pbs.twimg.com/profile_images/899435263/ 
dactwitter_logo.png 
http://madlab.org.uk/content/tag/nesta/ 
http://thisisservicedesignthinking.com/img/buch.png 
post-grad: 
CSM - talk to Matt Malpass 
RCA service design course 
Kingston sustainability 
organisations: 
livework 
participle 
STBY 
helen hamlyn centre 
learning: 
this is service design thinking 
helsinki design lab 
service design network 
shift surrey guide 
DIY toolkit
if you are a designer, 
what kind of designer 
are you? 
@liorsmith | liorsmith.wordpress.com

More Related Content

What is designerly about service design?

  • 1. what is designerly about service design? @liorsmith | liorsmith.wordpress.com
  • 2. what is service design? definition @liorsmith | liorsmith.wordpress.com This is Service Design Thinking, 2012 when you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. - 31 volts service design, 2008
  • 3. what is service design? process @liorsmith | liorsmith.wordpress.com Design Council, 2005,designcouncil.org.uk
  • 4. what is service design? process @liorsmith | liorsmith.wordpress.com Shift, 2014, shiftsurrey.org
  • 5. what is service design? examples: adopt a grandma @liorsmith | liorsmith.wordpress.com
  • 6. what is service design? examples: kensington & chelsea circle @liorsmith | liorsmith.wordpress.com
  • 7. what is service design? examples: lantern @liorsmith | liorsmith.wordpress.com FutureGov, 2014, thisislantern.com
  • 8. what is service design? value of approach compared to traditional methods @liorsmith | liorsmith.wordpress.com http://upload.wikimedia.org/wikipedia/commons/2/21/Inaugu-ral_ meeting_city_council,_Toronto,_9th_January_1911.jpg
  • 9. what is service design? design skills needed @liorsmith | liorsmith.wordpress.com - be creative - visual communication - lead design process: inspiration research more ideas - extra specific design skills
  • 10. do designers need specialisms? @liorsmith | liorsmith.wordpress.com
  • 11. do designers need specialisms? expert service design skills needed @liorsmith | liorsmith.wordpress.com - design thinking - co-design - customer journey mapping - communication with non-designers
  • 12. do designers need specialisms? expert service design skills needed @liorsmith | liorsmith.wordpress.com - design thinking - co-design - customer journey mapping - communication with non-designers
  • 13. do designers need specialisms? expert service design skills needed @liorsmith | liorsmith.wordpress.com - design thinking - co-design - customer journey mapping - communication with non-designers
  • 14. do designers need specialisms? expert service design skills needed @liorsmith | liorsmith.wordpress.com - design thinking - co-design - customer journey mapping - communication with non-designers
  • 15. do designers need specialisms? dont we all need basic visual communication skills? @liorsmith | liorsmith.wordpress.com Chiara Galiano, Jan 13, 2014, visual.ly/customer-journey-map
  • 16. do designers need specialisms? Id be a terrible fashion designer i made this cape. it was slippery satin. i never want to make any clothes ever again. @liorsmith | liorsmith.wordpress.com
  • 17. what is designerly about service design? @liorsmith | liorsmith.wordpress.com
  • 18. what is NOT designerly about service design? @liorsmith | liorsmith.wordpress.com
  • 19. @liorsmith | liorsmith.wordpress.com service design and the design world
  • 20. if youre interested more resources for you events: nesta talks futuregov thursdays design against crime service design jam @liorsmith | liorsmith.wordpress.com http://shiftsurrey.org/2014/04/shift-guide/ http://www.nesta.org.uk/blog/making-diy-toolkit https://pbs.twimg.com/profile_images/899435263/ dactwitter_logo.png http://madlab.org.uk/content/tag/nesta/ http://thisisservicedesignthinking.com/img/buch.png post-grad: CSM - talk to Matt Malpass RCA service design course Kingston sustainability organisations: livework participle STBY helen hamlyn centre learning: this is service design thinking helsinki design lab service design network shift surrey guide DIY toolkit
  • 21. if you are a designer, what kind of designer are you? @liorsmith | liorsmith.wordpress.com