A passionate research and marketing expert with over 15 yrs of experience working on multiple sides of the business. I spent several years in sales and trade marketing at HBC companies along with four years at Nielsen honing my syndicated data skills. The past 6 years I have been focused on consumer research with various roles at both Clorox and Nestle, developing actionable insights to drive category growth, identifying whitespace opportunities and uncovering the voice of the shopper.
Currently I am working at a top research firm in Los Angeles focused on uncovering learnings and providing recommendations for top tier CPG, Tech and Entertainment clients.
Specialties: Consumer Segmen...
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