A disciple of consumers and condiments. A full-time planner with a house full of condiments and no real food.
Believer in brand thinking whatever the brief, big ideas in every channel, and bringing people together for better strategy.
Fan of Nudge, The Tipping Point, The Brand Gap, Creative Mischief and A Technique for Producing Ideas.
Nutty for wisdom like 'Confidence is what you have before you understand the problem' (Woody Allen).
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