Lisa is a B2B marketer and writer who helps customers make buying decisions. Her approach emphasizes understanding customer needs and showing how a company's product or solution transforms their business. The content she creates and promotes drives engagement and increases conversions.
Her passion is creating digital marketing communications to inform, educate, persuade and motivate a prospect 鈥� from when they do online research to post-purchase content that helps maintain the relationship as well as promotes follow-on sales. This covers web content, newsletters, case studies, articles, blog entries, FAQs, service overviews, sales sheets, videos, and more.
Lisa鈥檚 approach emphasizes p...
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