Living Direct was founded in 1999 by Rick Lundbom as Richlund Ventures. The company has since grown into a multi-million dollar eCommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers, as well as a respected member of the Better Business Bureau. Entrepreneur Magazine selected Living Direct as a 2007 Hot 500 Fastest Growing Business, and in 2008, Living Direct was listed in Inc.com's "5,000 Fastest Growing Private Companies in America," which determines ranking based on revenue growth.