Marketing Manager - Marketing (International Development Program)
Industry
Consumer Products
About
10 years of track record with global consumer goods and healthcare companies including Johnson & Johnson and Unilever
Achievements include:
? Drove J&J pediatric mega brand revenue growth at +30% 4yrs CAGR and achieved 43% dominant share
? Build insight-driven digital ecosystem model for pediatric franchise, leading development of IMC activations, brand site, social media platform (WEIBO) and online KOL partnership. Hit 86% UV among 25-40 year-old target with over 3 million campaign video viewership
? Grew 124% more in-store impression and +5 pts. share of display via large scale pain care retail activation for J&J Pain Care Canada
? Expand company market penetration from 5 prov...
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