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Liz Caselli-Mechael

The document discusses how the International Food Information Council (IFIC) uses social media monitoring, digital content creation, and multi-channel promotion to quickly respond to issues affecting the food and beverage industry. IFIC has over 80,000 brand followers and advocates online and has addressed more than 20 issues for clients in the past quarter using its real-time response capabilities.

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EMERGING 80,000+ FOODINSIGHT & FACTS BRAND FOLLOWERS ADVOCATES READY TO BE REACHED INSTANTANEOUSLY IFIC ISSUES MANAGEMENT USES IN-DEPTH SOCIAL AND NEWS MONITORING, DIGITAL CONTENT, AND INTEGRATED MULTI- CHANNEL PROMOTION TO IMPACT THE ISSUES THAT AFFECT YOUR BUSINESS AT A MOMENT'S NOTICE. MECHAEL@IFIC.ORG EMAIL LIZ CASELLI-MECHAEL FOR MORE THE IFIC 'CUE' 20+ ISSUES HANDLED IN THE PAST QUARTER CUTTING EDGE URGENT

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CUE one pager

  • 1. EMERGING 80,000+ FOODINSIGHT & FACTS BRAND FOLLOWERS ADVOCATES READY TO BE REACHED INSTANTANEOUSLY IFIC ISSUES MANAGEMENT USES IN-DEPTH SOCIAL AND NEWS MONITORING, DIGITAL CONTENT, AND INTEGRATED MULTI- CHANNEL PROMOTION TO IMPACT THE ISSUES THAT AFFECT YOUR BUSINESS AT A MOMENT'S NOTICE. MECHAEL@IFIC.ORG EMAIL LIZ CASELLI-MECHAEL FOR MORE THE IFIC 'CUE' 20+ ISSUES HANDLED IN THE PAST QUARTER CUTTING EDGE URGENT